What’s option number 3?

How ofter do we limit ourselves to just two options—this or that, left or right—without questioning if that’s all there is? It feels efficient. Quick decisions, less friction. But is it the best way to make choices that really matter?

Too ofter, we rush to choose between the obvious paths, without stopping to ask: “What else is possible?”

The best ideas rarely come from choosing between A or B. They come from challenging the question itself. What if there’s a third option? Or a fourth? What is the option that isn’t presented?

And yes, even not deciding is a decision—one with its own risks and rewards. Sometimes waiting is the right move.

Next time you’re faced with a binary choice, pause. Ask: “What’s option number three?” You might be surprised by what you find.